Teaching Nonprofit Marketing in Japan

Temple University Japan CampusIt’s on the website, so I feel like I can share the exciting news now: I’ve been invited to be a guest lecturer for Temple University Japan this February. The class, which is part of an international nonprofit management program on Temple’s Japan campus, will focus on strategic marketing planning for nonprofits.

I’ll be talking with the Japanese students about aligning an organization’s marketing efforts with its mission and its budget. Specifically, we’ll talk about how to develop a cross-departmental marketing plan that leverages a nonprofit’s limited resources.

I’m excited to learn more from my Japanese students about the nonprofit sector in Japan, and I’m grateful for the opportunity to add a fourth nation to my work experience. Here’s the link to the program if you’d like to learn more. Scroll down the page to “Shared Session 2” and you’ll see my lecture.

A very sincere thank you to Temple University for inviting me to teach in 2015!

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