Marketing Strategy for Home Based Businesses

If your home-based business is serious about hitting sales targets and achieving other successes, then your marketing strategy is probably one of the most valuable—and least utilized—tools in your marketing toolkit. What do I mean by “marketing strategy”? One of Webster’s definitions of ‘strategy’ is “a plan, method, or series of … Continue reading

Branding Foundations for Home Based Businesses

If ten years of marketing and branding has taught me anything, it’s this: the most successful organizations have a clear sense of their own identity, and they communicate it really, really well to their customers. If my first 15 months of freelancing has taught me anything, it’s that when home-based-business pay … Continue reading

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