Does deleting pins really help to increase Pinterest engagement? I’m about to find out. Here’s a snapshot of my current (May 12th, 2015) Pinterest analytics:
I’m getting an average of 895 daily impressions and 622 average daily viewers. Each month, I have an average of 8,367 viewers (awesome, right?), but only 105 of them are “engaged” with my Pins (womp, womp).
Those stats are based on my overall Pinterest activity. My activity from my own blog is absolutely atrocious:
37 daily impressions and only 19 daily viewers? I’m going to delete my blog and fall asleep crying over a gallon of ice cream and a Sleepless in Seattle marathon now.
Okay, that’s a lie. I can’t sit still long enough for a move marathon. Instead, I’m going to do a 30-day experiment to see if I can improve my Pinterest engagement — especially for MilliGFunk.com. Keep reading for my 3-part plan for my 30 day Pinterest challenge to myself.
The 3-Part Plan for My 30 Day Pinterest Challenge
1) Use the Official Pin-It Button
The official pin-it button — unlike its third-party counterparts — tracks data back to Pinterest Analytics. I think that this is directly related to my low blog engagement on Pinterest. I’ll check the stats again in 30 days and see if it helped.
2) Delete Pins & Rethink My Boards
I’m going to follow blogger Sarah Titus’s advice and delete my lowest-performing pins. I’m also going to read up on what strategies work best for Boards. Should I have lots of boards, or should I have fewer, concentrated ones? I’m going to try to find out.
3) Improve Pin Design
Professional, paid bloggers create custom graphics for Pinterest to promote their blog posts. Part time hobby bloggers like me sloppily pin whatever the prettiest picture is that I happen to have published in any given blog post. What’s are the best practices for designing pins? I’m going to try to learn more, and if it’s feasible, I’m going to incorporate those best practices into my blog.
I plan to do these things, then post about the results after 30 days. Consider it my 30 Day Pinterest Challenge. Wish me luck!