If your home-based business is serious about hitting sales targets and achieving other successes, then your marketing strategy is probably one of the most valuable—and least utilized—tools in your marketing toolkit.
What do I mean by “marketing strategy”?
One of Webster’s definitions of ‘strategy’ is “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result”. A marketing strategy is your game plan for seeing real business results, aligning your business goals with the maneuvers you’ll use to achieve them.
Isn’t this just a fancy way of saying “Marketing Plan”?
Actually, no, although the two are closely related: A marketing plan is more tactical than a marketing strategy. If your strategy is the forest (high level), your marketing plan is the trees (detailed).
A solid marketing strategy will help you filter business decisions and use your limited marketing resources wisely. Your marketing strategy connects your marketing activities to your higher purpose as a business.
If there were a one-size-fits-all checklist for the things you should include in your small business’s marketing strategy, I’d share it here. Unfortunately, there’s not. Each business has a unique purpose and unique goals, so each business needs a marketing strategy that aligns them.
If you aren’t sure where to start in connecting your higher purpose as a home-based-business owner to your business’s marketing strategy, let me know. I’m happy to help you get started.
And if you’d like to read more about marketing and branding for small businesses, check out my post on brand strategy for home based businesses.