- I’ve managed marketing budgets and built (and implemented) marketing plans for large nonprofits.
- I’ve managed media buys and developed ad campaigns for my own employers or (when I worked in the agency world) for clients.
- I’ve worked closely with graphic designers, photographers, and advertisers.
- I’ve built integrated cross-platform social media strategies for multi-million dollar organizations.
- I’ve been part of major brand development and brand management projects, including project managing an international hi-tech rebranding project and managing the roll-out of the Y’s rebranding for my local Y in 2012.
In spring 2013, I laid out some goals for Marrying the Army, but none of them were monetary. Instead, I focused on marketing strategy for the blog (surprise, surprise — we all like our comfort zones), and on building my readership and social following.
Somewhere along the way, some paid and sponsored opportunities began landing in Marrying the Army’s inbox, and I realized that this hobby blog had potential to bring in revenue. I’d not counted on that happening until 2014, and even then, I thought I’d have to seek out — and fight for — those precious, paid blogging opportunities. I had hoped that by the end of 2014 revenue would begin trickling in.
I guess I should have set my sights higher.
I’ve still got a LOT to learn about rates & fees, commission-based opportunities, on-blog advertising, and what opportunities are and aren’t a good fit for Marrying the Army. The marketing skills that got me here won’t be the same skills I need to get me to the next set of goals on Marrying the Army.
2014 has already been a year of growth, both for Marrying the Army, and for me as a home-based-businesswoman (I work for myself now as a freelance marketing professional). But as the spring approaches, I wonder if you have any ideas you’re willing to share: