Freelance Life is Not Like Stock Photography Portrays It

Stock photography — the commercial photography used in advertising and on lots of larger, corporate blogs — portrays the working mom as a multi-tasking mistress, bouncing between her loves for work, her family, fashion, her laptop, and coffee, as if not one of them will catch on that their relationship … Continue reading

Passion Projects

I really like my work as a freelancer: I get to make my own hours and choose my own clients and projects. I can keep my family first without making career sacrifices. In essence, I have the best of both worlds; personal and professional. Because my freelance work is profitable, … Continue reading

Marketing Strategy for Home Based Businesses

If your home-based business is serious about hitting sales targets and achieving other successes, then your marketing strategy is probably one of the most valuable—and least utilized—tools in your marketing toolkit. What do I mean by “marketing strategy”? One of Webster’s definitions of ‘strategy’ is “a plan, method, or series of … Continue reading

Branding Foundations for Home Based Businesses

If ten years of marketing and branding has taught me anything, it’s this: the most successful organizations have a clear sense of their own identity, and they communicate it really, really well to their customers. If my first 15 months of freelancing has taught me anything, it’s that when home-based-business pay … Continue reading

Authenticity in Branding: John Green

You might know John Green’s name because of his novel-turned-movie, The Fault in Our Stars, but I know his name because my husband and I sometimes watch his nerdtastic YouTube channel CrashCourse. Fast Company ran a story on Green in its June 2014 issue, and one thing stood out to … Continue reading

Freelancing & Volunteerism

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Freelancing is a tough gig, but most freelancers won’t tell you that. It’s easy to talk about the big client they’ve just won, but it’s a bruise to the ego to admit to friends or family when things are slow. Or worse: when they’re totally dry. I read quite a … Continue reading

Guest Post: The YNPN St. Louis Blog

Once upon a time, before I became an Army Wife, I was passionate about my career in nonprofit marketing. I’d worked for several well-known nonprofits, and I loved marketing causes instead of material things. One of the ways I invested in nonprofits was as a volunteer with the Young Nonprofit … Continue reading

AHRN.com Guest Post: Housing in Wiesbaden

My second guest post — explaining military housing at USAG Wiesbaden, Germany — published on the Automated Housing Referral Network (AHRN) Blog on May 1st. AHRN is a referral resource for the military community around the world designed to assist the military community locate available housing. Basically, the organization helps … Continue reading

AHRN.com Guest Post: Enjoying Wiesbaden

I wrote my first guest post for the Automated Housing Referral Network (AHRN) Blog in April, but with the busy-ness of caring for a newborn and PCSing across Germany to a new duty station, I forgot to tell you about it. Nick and I were based at USAG Wiesbaden for our first ten months … Continue reading

Finding My Voice

One of the traits that I admire most in other writers, and one that I think is critical to writing anything worth reading, is honesty. Authenticity. A willingness to say what’s true from the storyteller’s point of view without worrying what the reader will think. That kind of honesty is beautiful and … Continue reading

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