Marketing Strategy for Home Based Businesses

If your home-based business is serious about hitting sales targets and achieving other successes, then your marketing strategy is probably one of the most valuable—and least utilized—tools in your marketing toolkit. What do I mean by “marketing strategy”? One of Webster’s definitions of ‘strategy’ is “a plan, method, or series of … Continue reading

Branding Foundations for Home Based Businesses

If ten years of marketing and branding has taught me anything, it’s this: the most successful organizations have a clear sense of their own identity, and they communicate it really, really well to their customers. If my first 15 months of freelancing has taught me anything, it’s that when home-based-business pay … Continue reading

Authenticity in Branding: John Green

You might know John Green’s name because of his novel-turned-movie, The Fault in Our Stars, but I know his name because my husband and I sometimes watch his nerdtastic YouTube channel CrashCourse. Fast Company ran a story on Green in its June 2014 issue, and one thing stood out to … Continue reading

Guest Post: The YNPN St. Louis Blog

Once upon a time, before I became an Army Wife, I was passionate about my career in nonprofit marketing. I’d worked for several well-known nonprofits, and I loved marketing causes instead of material things. One of the ways I invested in nonprofits was as a volunteer with the Young Nonprofit … Continue reading

Is It Good to Get Paid?

I’ve been working as a marketing and brand strategist my entire career, but I’m new to the world of paid and sponsored blogging. I’ve managed marketing budgets and built (and implemented) marketing plans for large nonprofits. I’ve managed media buys and developed ad campaigns for my own employers or (when … Continue reading

Creating Featured Image Templates for Your Blog

Your blog’s brand is made up of many things; your logo, your color palette, your unique perspective, your typefaces, your photography style, your voice, and your mission, vision and values. The visual attributes are often the first ones we notice about a brand (everyone knows McDonald’s Golden Arches). By creating … Continue reading

Freelance Writers Appreciation Week: Melissa Gilliam Shaw

Today’s featured writer is me: Melissa from Marrying the Army. Melissa Gilliam Shaw brings ten years of marketing and brand strategy experience with nonprofit and corporate brands in Asia and the United States to her work as an independent consultant and freelance writer. Melissa has worked with nonprofit and corporate brands ranging from … Continue reading

Marrying the Army on the Tonya Hall Radio Show

If you live in Colorado Springs, you probably know the sports station SportsAnimal 1300 AM. On Monday morning, I had the opportunity to be live on air with one of the station’s radio show hosts, Tonya Hall. Tonya’s self-titled show is all about “Embracing the Power of Social Media”, and … Continue reading

The Funk Takes on Colorado Radio

Later this morning, I’ll make my way up 1-25 to the north side of Colorado Springs, where I’ll meet Tonya Hall to be a guest on her radio program, The Tonya Hall Show. Tonya was in the audience when I spoke at Jeff Pulver’s 140 Character Conference Small Town in … Continue reading

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